The beginnings of this beautiful jewelry line started with the collaboration of Ronald Podell and David A. Flores
F. The essence of this jewelry lies in the hand crafted silver beads. Each hollow bead with its organic shape is
unique. Elegant in their gracefulness and wearability, these necklaces, bracelets and rings are showstoppers.

After Podell returned to the USA, Flores hired Efrain Arroyo to work with him. Efrain’s skills as a jeweler
developed and blossomed so much so that he became the principle designer in 2000. Since David’s untimely
death in 2004, Arroyo has continued to create the stunning line to the joy of fashionable women everywhere.